How to build an enduring brand

How to build a brand that stays relevant for eight decades?

Hint - it takes creativity + business thinking.

This year, Disneyland turns 70. A global brand that grosses $28bn.

And built from an idea.

I think of Walt Disney as the original creative thinker cum entrepreneur.

His gift was mixing creativity with his astute head for business. A killer combo.

He recognised that for an idea to be world-beating, it must connect artefacts with emotions.

In the early 1950s, he spotted a gap.

Legend has it that, as a young Dad, Walt took his kids to the play park on Saturdays. He sat at the edge with the other parents while the children played.

"How can everyone have fun together?"

The seeds of the first theme park were sown.

His genius?

Creatively spotting the opportunity.

Then practically actioning his vision.

It's how he created a 70 year legacy.

Pretty impressive, huh?

What's your favourite heritage brand?