INSIGHTS
Creative Intelligence
Creative Intelligence is a thoughtful edit of perspectives on emerging insights and intelligent innovation. Leadership at the intersection of design, tech, commerce, aesthetics and emotion.
Sign up to receive a monthly digest direct to your inbox.
Archive
Sign up
Serendipity is a beautiful minx
Serendipity needs a modicum of control to keep it in check. Yes, they can co-exist quite happily. Here’s how
How to build an enduring brand
How to build a brand that stays relevant for eight decades? Hint - it takes creativity + business thinking
AI can’t assimilate your originality
Original thinking is your competitive advantage. Everyone, and every business, must urgently learn to hone an ideas factory
Building a uniquely creative business - a masterclass from Picasso
What leaders can learn from the unlikeliest of sources, Pablo Picasso, on building a differentiated business
Why pausing is essential to innovation
The gaps between are where the interesting things happen. Understand why pause is essential to innovating successfully.
How innovation builds industries
The best innovation is obvious. Staring you right in the face. Or feet.
iPod’s lesson in multi-layered experience
iPod is a masterclass in how enduring brands create meaning. Here are three lessons about designing multi-layered brand experiences that truly connect.
Plagiarism
To find something new in old things is a creative trait. It guides how you craft a unique take on the world
Keith Richards
When that idea is, maddeningly, right on the tip of your tongue, try detaching
#14 :: Dylan’s 5 forces for transformation
Or, what Bob Dylan teaches about dancing through waves of change
#13 :: Creatively rigorous; rigorously creative?
Or, how to balance the intuition/analysis gap
#12 :: Less and better: Bauhaus approach to products that connect
Or, human-centred lessons about how to create products that connect to people
#11 :: Colouring in the future: How do you see beyond?
Or, how Crayola shows us how connecting diverse learnings can birth brilliant ideas
#10 :: Ten years in design
Or, why the last decade shows why leading by design matters more than ever
#9 :: The art of observation
Or, how to really notice the world and learn from your observations
#8 :: Intuition, Zen and looking over the horizon
Or, methods from the Steve Jobs playbook on creating the future
#7 :: Serendipity + designing the future
Or, being open to a customer-centric approach to inventing brilliant products
#6 :: Principles from Unix in surviving a recession
Or, why a recession is actually good news for designing even better products
#4 :: How 552 apps became $12.1bn
Or, what we can learn from the App Store for creating an entirely new immersive ecosystem
#2 :: Staying human-centred in the metaverse
Or, why it’s critical to stay human-centred in the real- and virtual world