Your brand in 8x5

Your brand in 8x5.

I opened a book, a card fell out.

Noteworthy only because the tiny rectangle transported me.

I was back at the riverside restaurant, this time last year. The conversation. Temperature and light. Vibe. All perfectly in focus.

That’s what great branding does.

It lingers.

The most powerful brands aren’t the loudest, or the biggest.

They’re the most intentional. Emotionally intelligent.

Their subtle cues - visual, tactile, spatial - carefully coordinated to make us remember them.

That’s the heart of what I do.

I help brands use creativity intelligently to design how people connect with them.

So they become memorable. Commercially relevant. Loveable.

A tiny card, but an invaluable business lesson.

What subtle signals do you send that make your brand memorable?

… And do you still carry a business card?

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Aesthetics usually succumbs to economics, in the end

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Creative breakthroughs are supposed to be gruelling