The most successful businesses temper engineering and marketing by first pinpointing hyper-specific customer problems. the focus is on creating an amazing offering that people want, desire and need (even though they might not know it yet). Here’s how these firms keep products focused, and the customer at the centre of the build.

Or, human-centred lessons about how to create products that connect to people

Or, being open to a customer-centric approach to inventing brilliant products

Or, why it’s critical to stay human-centred in the real- and virtual world

Or, how our monthly edit of future design insights are designed to help businesses connect with customers in an unpredictable world